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How to Choose the Right Web Technology Stack for Your eCommerce Business

Alex Dyachkov Author
11 min read

This blog post was originally contributed by Vitaly Kuprenko, a Product Manager at Tonti Laguna Mobile, on behalf of Cleveroad.

If you want to develop a website, one of the first issues to solve is an appropriate tech stack for your project. The chosen technologies are in charge of the scalability of your website. Additionally, your platform should work fast since 47% of users expect websites to load in less than 2 seconds. So, there are a lot of factors to consider while picking the perfect web tech stack.

We’ve decided to create a guide on how to select the appropriate technologies for back-end and front-end development. Additionally, you can find seven pieces of advice to take into account.

What Is Tech Stack?

Let’s start with the basics — tech stack meaning. Web development stack stands for the combination of programming languages and various development tools, e.g. programming languages, frameworks, etc. These tools are usually divided into technologies for client-side development and tools for server-side building.

Quick Stats

Before discussing the tech stack of front-end and back-end development, let’s look through some interesting statistics about websites. It’s better to take into account this data before starting the development process.

What is Front-End Tech Stack?

Front-end or client-side means the visible part of your project. So, the user can see and interact with it while using your platform.

Considering web development full-stack, there are several essential tools with various frameworks that can make the development process faster and more comfortable.

The main list of web technologies:

Of course, each technology has many frameworks. For example, JavaScript programming language includes such frameworks and libraries as

Additionally, such languages as TypeScript and CoffeeScript can be utilized for web application development. 

Client-side development also needs tools for assembly. A lot of web developers tend to choose JS tools like WebPack, Gulp, and Crunt since they offer to automate routine processes.

JavaScript is one of the leading technologies for web development (both front-end and back-end). This programming language includes all the required frameworks, libraries, and so on. 

What is Back-End Tech Stack?

Back-end or server-side development is about the invisible part of the project since users can’t interact with it directly. Back-end development stands for creating business logic. Simply saying, when the users fill the form to get some service and press the button — they deal with the client-side of the project. Server-side checks the data and provides access to further website use.

Back-end consists of a server, an application, and a database. Software developers create business logic, deploy web applications, and more on the server-side of the project.

Server-side development includes several elements with certain technologies. Let’s discuss them more precisely.

Web development frameworks. Frameworks stand for various tools that make the development process faster and easier. As a result, there are many frameworks, e.g. Laravel, Yii2, Express, Nest.js, and so on.

What Are the Most Commonly Used Tech Stacks?

We’ve already listed the parts of web app development. Let’s discuss four ready-made technology stacks that offer to optimize the building process.

Wrapping up, the web technology stack consists of tools for front-end and back-end building. It’s necessary to consider your project requirements before choosing technologies carefully. Let’s discuss tips and tricks for selecting tech stack for web or mobile applications.

Additional Resources:

How to Choose a Tech Stack? 7 Useful Tips

Every project starts with choosing the perfect technologies. To save you time, we’ve created a list of seven hints that can make a choice easier:

Below we discuss all of them more precisely.

#1. Experience Comes First

It’s necessary to use your experience and skills. For instance, there is a Node.js developer in your team. Of course, it’s better to use their knowledge to create a web or mobile app. If you create a simple application, choose a well-known tech stack strategy to make the development process faster.

#2. Consider Project Requirements

You need to define the target audience of your future web app. Based on this data, it’s possible to implement features according to users’ age, interests, and more. After that, you need to consider the complexity of the project.

Are you going to create a landing page or a complicated e-commerce site? This information can assist you in choosing a tech stack. For instance, the Angular framework is perfect for creating a one-page app. Complex project development requires using various JS frameworks, libraries, and more.

#3. Take the Scalability into Account

Your app’s architecture has to be scalable. It’s vital for further development. There are two types of scalability — horizontal and vertical. The first one means the capability of working on various devices. The vertical scalability stands for an opportunity to add some new features or elements to a web app in the future.

To achieve good scalability, it’s better to utilize powerful programming languages like JavaScript. Such languages have various libraries and frameworks, so they are flexible.

#4. Follow Trends

You need to keep an eye on web development trends since it’s essential to choose technologies that are trendy and supported by a large development community. In such a case, you can find a solution for a tech issue on the web since there are many engineers experienced in this technology.

#5. Security Tools

Any user wants to be sure that their personal data is secure. So, it’s better to choose technologies that offer high security. This issue is significant, especially if you consider payment integration. Pay attention to the security issue before selecting the tool and integrate only safe ones.

#6. Mind the Skills

Before choosing a particular technology, make sure that your team has enough skills and knowledge to implement this tech stack. So, you need to consider and foresee challenges to avoid tech or budget issues during web development.

#7. Keep in Mind the Expediency

It’s unnecessary to choose the most trendy and popular tools if your team is good at old-school but still actual technologies. Using familiar technology, developers can build web or mobile applications faster. Of course, it’s good to learn something new, but if you want to release the project in a short time, you need to pick a habitual tech stack.

Project Size

One of the essential factors while selecting the right set of technologies is determining the size of your project. It’s possible to divide the projects into three categories according to their size and complexity — small, medium, and large projects. Let’s discuss their peculiarities.

As you can see, the size and complexity of the projects can completely change the software development stack. The more complicated your product is, the more powerful web application stack you need.

Technology Stacks Examples

Let’s look through technology stacks of prominent projects like YouTube, Uber, and so on.

And some more information about world-known companies you’ll find here:

Up to You

Choosing a web technology stack can be time-consuming and challenging. And the final decision always depends on your project requirements and time frames. If you want to develop a complex project, it’s better to pick more powerful technologies like JavaScript with many libraries.


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