Every day online retailers lose their money. Tons of money. Why? Just because more than two-thirds of their website users fail to complete their checkout process. For merchants, this equates to nearly $18 billion worth of sales lost annually. But not all is lost. Although you cannot entirely eliminate the problem of cart abandonment, there’s […]
When I place an order on Amazon or eBay, I expect an order confirmation email waiting for me in my inbox. And if my receipt doesn’t show up in just a few seconds, I start to get antsy. Your customers feel the same, and this level of anticipation is exactly why transactional emails have the […]
Without a quality email list, your eСommerce business is dead in the water. Email is hands down the best way to communicate with your audience, build trust, and increase sales. Unlike Facebook and other social media, once someone gives you their email address, you have a direct line of communication. You can build a list […]
I’m sure you haven’t seen a “one-size-fits-all” suit, have you? The same goes for email marketing tools. You should find the one that works best for your eCommerce business’s unique shape and size. In this blog post, you’ll discover 26 best email marketing tools and services that will help you set up trigger-based emails, run […]
Less than 15 years ago, there was no email marketing software, nor any email automation tools. Back then, using email marketing for eCommerce sales growth would have meant a lot of blood, sweat, and tears. Seasoned business owners will remember sending newsletters manually, trying to create a buzz around their eCommerce businesses one subject line […]
Launching an eCommerce store is a piece of cake if you have all the right tools, such as X-Cart or Seller Labs. However, without a well-thought-out eCommerce marketing strategy, you’ll quickly find yourself throwing money down the drain instead of raking in cash from day one. There are an infinite amount of eCommerce marketing channels […]
This blog post was originally contributed by Basak Saricayir, a Content Marketing Specialist at Thread in Motion. In a Google survey, 87% of shoppers said that getting a good deal is important when deciding where to buy from — proof that a good pricing strategy gives you an upper hand over the competition. Conversely, a […]
This blog post was originally contributed by Ondřej Mrštný, a Client Solutions Manager at Httpool. So you’ve done it. You’ve worked hard, found your niche, chosen your products, and built your online store. You have done everything in your power to bring people to the online store and make it as easy as possible for […]
In the eCommerce world, you have to compete not only with local small businesses but with all the online businesses from the same niche. The market is full of options and it’s tricky for customers to understand how one product differs from another. And that’s why you need to define your unique selling proposition: customers will see […]
This blog post was originally contributed by Deana Kovač, COO and Lead Strategist at Point Visible. Video will make up to 80% of all internet traffic in 2020. Wow. In other words, your customers love watching videos online! You might be thinking: “That’s great. But how the heck do I put together a video marketing […]
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