How to Leverage Customization and Configuration to Optimize Your eCommerce Platform

When buying commercial software for your online store, the factors to consider can be exhausting.  Business growth, sales expansion, running costs, and customer relationship management are usually the first things you’ll consider while vetting the options, but there is much more at play. 

To put it simply, you are looking for an eCommerce platform to align with your business requirements. 

The more specific your requirements are, the harder it may be to find the off-of-the-shelf solution that checks all the boxes. In order to respond to all your business needs, your web store should be carefully configured or customized (and, in some cases, both!). 

Although these two buzzwords are deeply implanted into online sellers’ vocabulary, it’s not always easy to tell the difference between customization and configuration in terms of eCommerce software.

 So, let’s dive deeply into both definitions and find out why you should embrace one while deemphasizing the other, or if you’re better served by picking them both to double your business efficiency.

What is Configuration?

On acquiring any eCommerce solution, you tend to get generic functionality that you can fine-tune on the fly. 

Configuration management doesn’t require any programming skills, enabling online sellers to make their web stores more personalized with a few mouse clicks. A provided set of fundamentals can save you the trouble of automating the key business processes and allows for:

• setting up time zones and currencies 
• modifying your dashboard and storefront layouts
• building email templates
• selecting shipping and payment options
• assigning levels of access (for multi-vendor solutions)   
• connecting plugins and addons to increase your business agility

A vast range of native tools and an extensive library of available integrations can make the life of an online seller much less complicated.

As your business naturally expands and matures, however, you may discover some crucial new features that your current out-of-the box solution is missing. And this is where customization comes in.

What is Customization?

Unlike configuration, customization implies fundamental changes in the core structure of an application, and therefore needs coding skills. 

Web developers can either modify or write a new custom code to make your eCommerce platform do something that it currently doesn’t.

What customizations are likely to be in high demand?

• Specific credit card processors: Despite the stiff cost of a customized solution, which is generally higher than paying the associated fees, some online sellers prefer to invest in a product that nails precisely their specific business needs.
• Specialized shipping options: Did you know that USPS bans the shipping of items such as aerosols and dry ice internationally? Thus, if you are tapped into the industry that has specific shipping rules, a custom shipping solution is definitely a wise idea.

• Coupons or promo codes to modular products: An out-of-the-box eCommerce platform may include some features for applying coupon codes, but it might miss more accurate opportunities to use the code, or it may only apply to a certain product, especially if this item was configured out of a product variant. 
•   You have outgrown your eCommerce solution: This is the most current issue experienced by seasoned online sellers. In fact, they have only two options, each equally costly and painstaking: either customize their current eCommerce platform or migrate to a new one.

Please note that despite all the benefits granted by customization, the ability to program or write a custom code has a flipside. If customized too much, your eCommerce platform risks facing incompatibility and upgrade issues, which results in your store experiencing more downtime.

eCommerce Software Customization vs Configuration: Pros and Cons

The most important question to ask when evaluating an eCommerce platform is how it should be customized or configured to grow together with your business.

So, what’s a configuration advantage over customization, and how do you capitalize on a custom code? Here’s a quick overview on the main pros and cons of each process:

Final Thoughts

While digging in for the strengths and weaknesses, we have several times overstressed the contrast: configuration vs customization in software. 

However, we can hardly separate these processes as they are a consistent extension of one another. Leaning toward configuration over customization won’t make your online business ride high. 

At the same time, overestimated custom solutions can be inappropriately expensive, eating through your budget. 

So, what is the best option?

You’ll hit that sweet spot by choosing a highly-scalable and configurable eCommerce platform with an option to customize it when you need any unique features.

Along with efficiently configurable tools and robust opportunities for customization, X-Cart has a professional team of web developers in-house. Our team is always ready to guide you on whether the required integration is worth investing in and recommend an ultimately helpful solution.