All right, you have a great product, but you don’t know how to sell it. Raise your hand if you’re in the club. Promoting and selling products online is a pain for many eCommerce businesses, yet, it’s vital to business success. Otherwise, your days are numbered. But who said that to effectively sell your products, […]
In case you didn’t already know, Amazon is taking over the world. Here’s the proof: Each month, more than 197 million people around the world visit Amazon. (source)Amazon’s share of the U.S. eCommerce market hit 49% in 2018. That’s 5% of all retail spending across the country.9 out of 10 customers check a product on […]
Given that 93% of online experiences start with a search engine, SEO should be a critical piece of your eCommerce marketing strategy, but optimizing your online store for search engines is not all fun and games. Just showing up in a Search Engine Results Page, or SERP, is not enough — there are over 130 […]
This blog post was originally contributed by Jamie James from PingPong. A company no longer needs a massive customer base to be global. There are an estimated 30 million small and medium-sized enterprises in the United States. All it takes to become a global company is to sell products to an international customer base. This […]
According to global research, retail sales from eCommerce websites will total to $2.3 trillion in 2020. When you consider revenue is expected to show an annual growth rate (CAGR 2020-2024) of 7.8%, resulting in a market volume of US $3.1 trillion in 2024, there’s no better time than now to start selling products in your own […]
What makes an excellent email? It’s not a beautiful design and it’s not high deliverability rates — a top-notch email is all about bringing value. Although perfect email templates certainly help user engagement, your users should WAIT for your next message. Done right, email notifications will not only keep your eCommerce store top-of-mind but also […]
Order confirmation emails are sent right after a customer places an order on your company’s website, and they have mind-blowing open rates. According to Omnisend, an average receipt email has an open rate of around 60%, which is 4x higher than that of any regular promotional email. Why are these messages so powerful? Because they […]
Every day online retailers lose their money. Tons of money. Why? Just because more than two-thirds of their website users fail to complete their checkout process. For merchants, this equates to nearly $18 billion worth of sales lost annually. But not all is lost. Although you cannot entirely eliminate the problem of cart abandonment, there’s […]
When I place an order on Amazon or eBay, I expect an order confirmation email waiting for me in my inbox. And if my receipt doesn’t show up in just a few seconds, I start to get antsy. Your customers feel the same, and this level of anticipation is exactly why transactional emails have the […]
Without a quality email list, your eСommerce business is dead in the water. Email is hands down the best way to communicate with your audience, build trust, and increase sales. Unlike Facebook and other social media, once someone gives you their email address, you have a direct line of communication. You can build a list […]
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